Fast-Moving Consumer Goods Consultancy
Why Use Evolv Associates?
Learn more about Evolv and our managing partner Pradipta “Pro” Ganguly.
About Me
With over 25 years of expertise in retail, FMCG, buying, and supply chain management, I have developed a notable career enhancing commercial performance for leading retailers and suppliers throughout the UK, Europe, and Asia.
My strong background in category management and strategic sourcing has enabled me to effectively lead cross-functional teams, boost operational efficiencies, and achieve significant growth in sales, margins, and supplier performance.
Having worked as a Buyer for many years, I comprehend the needs of Buyers and can customise your proposal to effectively engage those who make decisions regarding product ranges.
My Previous Roles
- 8+ years in various Buying roles covering Ambient Grocery, Fresh Foods and Health & Beauty for Tesco UK and Eastern Europe
- Dealt with some of the largest FMCG brands in the world, as well as own label manufacturers
- Led the £1bn Dairy category for the business
- Negotiated a £450m contract for Milk & Cheese
- Developed and expanded the retailer's World Foods offering to 100+ stores
- Led the FMCG (Food) category for Poundland delivering £600m of annual sales
- Developed discounter specific ranges with brands and own brand suppliers
- Youngest person in the retailer's history to hold the Trading Controller position
- Worked on the Graduate Management scheme
- Promoted up to Deputy Store Manager position
- Developed in-depth operational expertise
What Can I Offer You?
1. Market Access & Network
- Relationships with UK buyers in core retail (not just ethnic), distributors, and category managers
- Over 1600 connections on LinkedIn to people in the retail industry
- Buyers trust me because I have been a buyer myself, so I understand their expectations
2. Cultural and Consumer Insights
- I understand what local shoppers want, how they shop, and what makes products succeed or fail
- I can help localise your offering to better align with UK trends and regulatory expectations
3. Regulatory Navigation
- I will ensure compliance with all import, labelling, and safety regulations to prevent delays or fines
- I can help streamline UK certifications and audits for food safety (e.g., BRCGS)
4. Retail Negotiation Skills
- I know how to negotiate with retailers, navigate pricing models, and manage expectations around marketing support, volumes, and listings
5. Risk Reduction & Faster Market Entry
- My guidance will reduce costly trial-and-error mistakes and help you avoid pitfalls that many international manufacturers face
- I will help craft a go-to-market strategy tailored to your product and the UK's retail environment
Ready to Transform Your Retail Strategy?
Let's discuss how my 25+ years of retail expertise can accelerate your success in the UK market.
