Fast-Moving Consumer Goods Consultancy

Evolv Associate Consulting

Fast-moving consumer goods (FMCG) companies face a landscape transformed by disruption. We help clients keep up with the pace of change and define a path to advantage.

Our Mission

Evolv Associates is a specialist retail and FMCG consultancy led by industry veteran Pradipta Ganguly, bringing over 25 years of transformational experience from the UK’s leading retailers including Tesco, Asda, Poundland, and Morrisons.

We partner with retailers, suppliers, and FMCG companies to unlock growth potential, optimise trading relationships, and deliver sustainable competitive advantage in today’s challenging marketplace.

Why Evolve Asscociates

Unmatched Retail Pedigree When you work with Evolv Associates, you’re partnering with someone who has sat on both sides of the negotiation table. Our director has held senior positions at every major UK retailer – from Tesco and Asda to Poundland and Morrisons – giving us unparalleled insight into how retail really works. We don’t just understand the theory; we’ve lived the reality of managing £800M+ annual turnovers and delivering results under pressure.

Transformation Expertise That Delivers We’ve been part of defining moments in retail history. From contributing to Poundland’s successful 2014 stock market flotation to developing award-winning product ranges that set industry benchmarks, we bring transformation experience that goes beyond consultation – we deliver execution excellence that creates lasting value.

Authentic Relationships, Real Results Our reputation opens doors that others can’t. With established relationships across the global retail ecosystem – from C-suite executives to operational teams, from UK head offices to Chinese sourcing hubs – we can accelerate your initiatives and navigate complex stakeholder landscapes with credibility and trust.

The Complete Commercial Perspective Unlike consultancies that specialize in narrow areas, we bring end-to-end commercial expertise. Whether you need to negotiate better supplier terms, launch into new markets, optimize your supply chain, or develop high-performing teams, we’ve done it all at scale. Our holistic approach means we see connections and opportunities that specialists miss.

Why Choose Evolv Assosciates

Strategic Cost Optimisation

Transform your cost base through proven methodologies that have delivered millions in savings across major retail operations. Our diagnostic approach identifies immediate opportunities while building sustainable competitive advantages.

Trading Relationship Enhancement

Leverage our deep industry relationships and negotiation expertise to strengthen supplier partnerships, improve terms, and create win-win commercial frameworks that drive mutual growth.

Margin Improvement Programs

Systematic approach to identifying and capturing margin opportunities across categories, from procurement excellence to range optimization and promotional effectiveness.

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